In Jim Du Molin’s “The 2010 State of Dentistry Address,” he discusses how the #1 problem facing President Obama is the same as that faced by dentistry.
“2010 has arrived,” Jim says. “While the president talks about the state of the union… what about the state of dentistry?
“Is dentistry stuck in the same hole as the rest of the country?” he asks.
“Pretty much, folks,” he continues.
“Our surveys tell us that the average dental practice production is down from 15% to as much as 50%…
“But the real culprit is unemployment.
“The President tells us that unemployment is at 10% nationwide and our country’s #1 problem. But if you dig deeper, looking at all the numbers… the real unemployment number is closer to 17.5%.
“How does this translate to dentistry? Roughly speaking, this 17.5% – and all their family members – are out of the dental market, unless they are in pain… at which point they turn into an emergency appointment, one that does not convert into a full treatment plan, because they don’t have the money!
“If dental implant, cosmetic dentistry and braces patients have been a little scarce lately in your practice… it’s simple. These are highly discretionary services. No one is in pain here, and money is tight.
“Now at this point, as a dental management guru, I’m supposed to kick your tush and tell you to get out there and spend some money on marketing for new patients.
“Well, I’m not going to do that.”
Want to know what Jim suggests? Just go to www.TWDU.info to view the video and learn more.
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